Apple has acquired MotionVFX, a company that develops plug-ins, templates, and advanced capabilities for Apple\u2019s Final Cut Pro video editing software. The financial terms of the deal are unknown.<\/p>\n\n
\u201cWe are extremely excited to share that MotionVFX is joining the Apple team to continue to empower creators and editors to do their best work,\u201d MotionVFX said in a message on its website<\/a>. \u201cFor over 15 years, we\u2019ve been on a mission to create world-class, visually inspiring content and effects for video editors. From the very beginning, we\u2019ve been all about quality, ease of use, and great design. These are also the values that we admire most in Apple\u2019s products, and we\u2019re thrilled to be able to embrace them together.\u201d<\/p>\n\n Apple, which rarely publicly discloses its acquisitions, did not respond to TechCrunch’s request for comment. TechCrunch will update this article if Apple responds.<\/p>\n\n MotionVFX, a Warsaw-based company founded in 2009, offers subscription packages starting at $29 per month for access to its professional-grade video editing tools, graphics, and templates. Apple’s acquisition of the company will likely see MotionVFX’s tools integrated into the tech giant’s services.<\/p>\n\n Additionally, the move could help Apple better compete with Adobe Premiere Pro, and the entire Adobe Creative Cloud suite. <\/p>\n\n