{"id":3111079,"date":"2026-04-09T13:04:12","date_gmt":"2026-04-09T20:04:12","guid":{"rendered":"https:\/\/techcrunch.com\/?p=3111079"},"modified":"2026-04-09T14:09:24","modified_gmt":"2026-04-09T21:09:24","slug":"stubhub-to-pay-10m-to-settle-ftc-allegations-over-deceptive-ticket-pricing","status":"publish","type":"post","link":"https:\/\/techcrunch.com\/2026\/04\/09\/stubhub-to-pay-10m-to-settle-ftc-allegations-over-deceptive-ticket-pricing\/","title":{"rendered":"StubHub to pay $10M to settle FTC allegations over &#8216;deceptive&#8217; ticket pricing"},"content":{"rendered":"\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">StubHub has <a href=\"https:\/\/www.ftc.gov\/news-events\/news\/press-releases\/2026\/04\/stubhub-refunding-10-million-fees-consumers-after-deceptive-ticket-pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">agreed to pay $10 million<\/a> to settle Federal Trade Commission (FTC) allegations that the ticket marketplace failed to clearly disclose the full price of tickets.<\/p>\n\n<p class=\"wp-block-paragraph\">The federal agency said in a proposed settlement filed on Thursday that StubHub violated the FTC Act and its Rule on Unfair or Deceptive Fees by &#8220;deceptively&#8221; advertising ticket prices on its website without clearly disclosing upfront what the total cost would be, including all mandatory fees.<\/p>\n\n<p class=\"wp-block-paragraph\">In May 2025, the FTC began <a href=\"https:\/\/www.federalregister.gov\/documents\/2025\/04\/03\/2025-05906\/combating-unfair-practices-in-the-live-entertainment-market\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">requiring ticket marketplaces<\/a> ensure price transparency at all stages of the ticket-purchase process. The agency&#8217;s complaint alleges that after the rule went into effect, StubHub advertised its ticket prices without disclosing the full price.<\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;Given StubHub\u2019s experience and public support for the rule, I was disappointed to learn that it was allegedly one of the rule\u2019s first major violators,&#8221; FTC Chair Andrew Ferguson said in his <a href=\"https:\/\/www.ftc.gov\/legal-library\/browse\/cases-proceedings\/public-statements\/statement-chairman-andrew-n-ferguson-matter-ftc-v-stubhub-holdings-inc\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">statement<\/a>. &#8220;[&#8230;] StubHub chose to slow-walk compliance with the rule in part because the NFL was about to release its regular-season schedule. The complaint notes that the NFL schedule release is &#8216;a 99th percentile traffic event&#8217; for StubHub and alleges that executives decided that the competitive advantage from misleading consumers outweighed the risk of being caught.&#8221;<\/p>\n\n<p class=\"wp-block-paragraph\">The FTC sent a warning letter to StubHub on May 14, 2025, and the company fixed the issue the next day.<\/p>\n\n<p class=\"wp-block-paragraph\">The $10 million secured by the FTC will cover StubHub\u2019s three days of noncompliance with the rule and will be used to return \u201cill-gotten\u201d profits to consumers through refunds of the fees paid to StubHub, Ferguson wrote.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cWe have long supported all-in pricing because it provides clarity for fans,&#8221; a StubHub spokesperson said in a statement to TechCrunch. &#8220;This settlement covers a limited number of transactions, spanning just three days in May 2025, where some listings on our site may have displayed ticket prices exclusive of fees. While we strongly disagree with the FTC\u2019s view of the case, we are addressing their concerns by refunding a portion of those buyers\u2019 fees.\u201d<\/p>\n<div class=\"wp-block-techcrunch-inline-cta\">\n\t<div class=\"inline-cta__wrapper\">\n\t\t<div class=\"inline-cta__logo\">\n\t\t\t<svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"20\" fill=\"none\" viewBox=\"0 0 41 20\"><path fill=\"#fff\" d=\"M0 0v6.452h7.097V20h7.097V6.452h6.451V0zM27.742 13.548V6.452h-7.097V20h20v-6.452zM40.645 0H27.742v6.452h12.903z\"\/><\/svg>\t\t<\/div>\n\t\t<div class=\"inline-cta__flag\">Techcrunch event<\/div>\n\t\t<div class=\"inline-cta__content\">\n\t\t\t<div class=\"inline-cta__header-container\">\n\t\t\t\t<div class=\"inline-cta__header-container-desktop\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"inline-cta__header has-h-5-font-size\">Meet your next investor or portfolio startup at Disrupt<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"inline-cta__subheader\"><br>Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $410.<\/h4>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"inline-cta__header-container-mobile\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"inline-cta__header has-h-5-font-size\">Meet your next investor or portfolio startup at Disrupt<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"inline-cta__subheader\"><br>Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $410.<\/h4>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"inline-cta__event-info\">\n\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__location\">San Francisco, CA<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__separator\">|<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__date\">October 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"inline-cta__register-button\">\n\t\t\t\t\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-ctaText=\"REGISTER NOW\" data-destinationLink=\"https:\/\/techcrunch.com\/events\/tc-disrupt-2026\/?utm_source=tc&amp;utm_medium=ad&amp;utm_campaign=disrupt2026&amp;utm_content=tc_inline_eb&amp;promo=tc_inline_eb&amp;display=\" data-event=\"button\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/techcrunch.com\/events\/tc-disrupt-2026\/?utm_source=tc&amp;utm_medium=ad&amp;utm_campaign=disrupt2026&amp;utm_content=tc_inline_eb&amp;promo=tc_inline_eb&amp;display=\" target=\"_blank\" rel=\"noreferrer noopener\">REGISTER NOW<\/a><\/div>\n<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\">The case against StubHub marks the FTC\u2019s latest crackdown on ticket marketplaces. Last September, the agency <a href=\"https:\/\/www.ftc.gov\/news-events\/news\/press-releases\/2025\/09\/ftc-sues-live-nation-ticketmaster-engaging-illegal-ticket-resale-tactics-deceiving-artists-consumers\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sued Ticketmaster<\/a> and its parent company, Live Nation, for engaging in illegal ticket resale tactics and deceiving consumers about price and ticket limits. The companies have asked a federal judge to <a href=\"https:\/\/www.reuters.com\/legal\/litigation\/ticketmaster-seeks-end-us-ftcs-ticket-resale-case-2026-01-07\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">throw out<\/a> the case.<\/p>\n\n<p class=\"wp-block-paragraph\">Last August, the FTC <a href=\"https:\/\/www.ftc.gov\/news-events\/news\/press-releases\/2025\/08\/ftc-takes-action-against-ticket-resellers-using-illegal-tactics-bypass-ticket-limit-protections\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sued a Maryland-based ticket broker<\/a> for allegedly using unlawful tactics to bypass ticket purchasing limits for popular events, such as Taylor Swift\u2019s Eras Tour, and then reselling those tickets at significantly higher prices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The consumer protection agency says the company violated the FTC Act and its Rule on Unfair or Deceptive Fees by &#8220;deceptively&#8221; advertising ticket prices on its website without clearly disclosing upfront what the total cost would be, including all mandatory fees. <\/p>\n","protected":false},"author":133574480,"featured_media":2929120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tc-featured-article":false,"tc-header-option":"","tc-breaking-news":false,"tc-article-brief":false,"carmot_uuid":"","apple_news_api_created_at":"2026-04-09T20:04:17Z","apple_news_api_id":"dbcf9b38-90b6-466d-9919-5b80962eb057","apple_news_api_modified_at":"2026-04-09T21:09:23Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/A28-bOJC2Rm2ZGVuAli6wVw","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"tc_subtitle":"","tc_featured_image_disabled":false,"tc_exclude_from_rss_feed":false,"tc_exclude_from_content_rivers":false,"footnotes":""},"categories":[577051039,577065682],"tags":[34445,357204],"tc_region":[],"tc_event":[],"tc_storyline_tax":[],"coauthors":[576912303],"class_list":["post-3111079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","category-government-policy","tag-ftc","tag-stubhub"],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>StubHub to pay $10M to settle FTC allegations over &#039;deceptive&#039; 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