{"id":3111114,"date":"2026-04-09T14:26:18","date_gmt":"2026-04-09T21:26:18","guid":{"rendered":"https:\/\/techcrunch.com\/?p=3111114"},"modified":"2026-04-09T15:12:14","modified_gmt":"2026-04-09T22:12:14","slug":"eff-is-the-latest-organization-to-leave-x","status":"publish","type":"post","link":"https:\/\/techcrunch.com\/2026\/04\/09\/eff-is-the-latest-organization-to-leave-x\/","title":{"rendered":"EFF is the latest organization to leave X"},"content":{"rendered":"\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">X&#8217;s decline in engagement and its ability to drive traffic is the topic du jour, with several days of bad PR for the Elon Musk-owned social network.<\/p>\n\n<p class=\"wp-block-paragraph\">Over the weekend, X&#8217;s head of product, Nikita Bier, and data analyst Nate Silver, previously of FiveThirtyEight, <a href=\"https:\/\/x.com\/NateSilver538\/status\/2041901751192682643\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">feuded over<\/a> whether or not X was still capable of sending traffic to publishers. This was followed by a <a href=\"https:\/\/www.niemanlab.org\/2026\/04\/do-links-hurt-news-publishers-on-twitter-our-analysis-suggests-yes\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">report from NiemanLab<\/a> on Wednesday, which suggested that adding links to X posts is bad for engagement.<\/p>\n\n<p class=\"wp-block-paragraph\">On Thursday, the prominent digital rights group and nonprofit EFF (Electronic Frontier Foundation) <a href=\"https:\/\/x.com\/EFF\/status\/2042278157609480566\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">announced<\/a> it, too, was leaving X after seeing decreasing returns from its posts.<\/p>\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">After almost twenty years on the platform, EFF is logging off of X.<br><br>This isn\u2019t a decision we made lightly, but it might be overdue. \ud83e\uddf5(1\/5)<\/p>&mdash; EFF (@EFF) <a rel=\"nofollow\" href=\"https:\/\/twitter.com\/EFF\/status\/2042278157609480566?ref_src=twsrc%5Etfw\">April 9, 2026<\/a><\/blockquote><script class=\"tcembed-script tcembed--twitter\" async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">In <a href=\"https:\/\/www.eff.org\/deeplinks\/2026\/04\/eff-leaving-x\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a blog post,<\/a> EFF&#8217;s social media manager, Kenyatta Thomas, said that leaving X after almost 20 years on the platform wasn&#8217;t &#8220;a decision we made lightly,&#8221; but explained that the math no longer works out in its favor.<\/p>\n\n<p class=\"wp-block-paragraph\">In 2018, EFF&#8217;s posts to Twitter saw between 50 and 100&nbsp;million&nbsp;impressions per month, she said. By 2024, its 2,500 posts on the social platform generated around 2 million impressions per month. Last year, EFF&#8217;s 1,500 posts earned roughly 13 million impressions for the entire year.<\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;To put it bluntly, an X post today receives less than 3% of the views a single tweet delivered seven years ago,&#8221; Thomas wrote. <\/p>\n\n<p class=\"wp-block-paragraph\">The organization will continue to post on Facebook, Instagram, TikTok, YouTube, and elsewhere on the open social web, noting that its presence on a platform is not an endorsement of these services. <\/p>\n<div class=\"wp-block-techcrunch-inline-cta\">\n\t<div class=\"inline-cta__wrapper\">\n\t\t<div class=\"inline-cta__logo\">\n\t\t\t<svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"20\" fill=\"none\" viewBox=\"0 0 41 20\"><path fill=\"#fff\" d=\"M0 0v6.452h7.097V20h7.097V6.452h6.451V0zM27.742 13.548V6.452h-7.097V20h20v-6.452zM40.645 0H27.742v6.452h12.903z\"\/><\/svg>\t\t<\/div>\n\t\t<div class=\"inline-cta__flag\">Techcrunch event<\/div>\n\t\t<div class=\"inline-cta__content\">\n\t\t\t<div class=\"inline-cta__header-container\">\n\t\t\t\t<div class=\"inline-cta__header-container-desktop\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"inline-cta__header has-h-5-font-size\">Meet your next investor or portfolio startup at Disrupt<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"inline-cta__subheader\"><br>Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $410.<\/h4>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"inline-cta__header-container-mobile\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"inline-cta__header has-h-5-font-size\">Meet your next investor or portfolio startup at Disrupt<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"inline-cta__subheader\"><br>Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $410.<\/h4>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"inline-cta__event-info\">\n\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__location\">San Francisco, CA<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__separator\">|<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__date\">October 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"inline-cta__register-button\">\n\t\t\t\t\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-ctaText=\"REGISTER NOW\" data-destinationLink=\"https:\/\/techcrunch.com\/events\/tc-disrupt-2026\/?utm_source=tc&amp;utm_medium=ad&amp;utm_campaign=disrupt2026&amp;utm_content=tc_inline_eb&amp;promo=tc_inline_eb&amp;display=\" data-event=\"button\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/techcrunch.com\/events\/tc-disrupt-2026\/?utm_source=tc&amp;utm_medium=ad&amp;utm_campaign=disrupt2026&amp;utm_content=tc_inline_eb&amp;promo=tc_inline_eb&amp;display=\" target=\"_blank\" rel=\"noreferrer noopener\">REGISTER NOW<\/a><\/div>\n<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\">&#8220;We stay because the people on those platforms deserve access to information, too. We stay because some of our most-read posts are the ones criticizing the very platform we&#8217;re posting on,&#8221; Thomas said. &#8220;X is no longer where the fight is happening.&#8221; <em>(Ouch!) <\/em><\/p>\n\n<p class=\"wp-block-paragraph\">EFF is one of many <a href=\"https:\/\/www.bbc.com\/news\/articles\/cdxz995vd9ko\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">organizations to ditch X,<\/a> following other high-profile exits that have included various news publishers like <a rel=\"nofollow\" href=\"https:\/\/www.npr.org\/2023\/04\/12\/1169269161\/npr-leaves-twitter-government-funded-media-label\">NPR<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.usatoday.com\/story\/news\/nation\/2023\/04\/13\/pbs-leaves-twitter-over-label\/11657850002\/\">PBS<\/a>, <a href=\"https:\/\/www.theguardian.com\/media\/2024\/nov\/13\/why-the-guardian-is-no-longer-posting-on-x\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Guardian<\/a>, <a href=\"https:\/\/www.hollywoodreporter.com\/news\/politics-news\/le-monde-quits-x-twitter-elon-musk-alliance-donald-trump-1236114669\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Le Monde<\/a>, and <a href=\"https:\/\/rsf.org\/en\/guardian-and-la-vanguardia-s-departure-x-wake-call-legislators\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">others<\/a>, as well as many <a href=\"https:\/\/blogs.lse.ac.uk\/impactofsocialsciences\/2024\/09\/05\/if-academic-x-is-sinking-where-are-research-organisations-going\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">academics<\/a>, <a href=\"https:\/\/mashable.com\/article\/list-of-celebrities-who-have-left-x-since-the-election\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">celebs<\/a>, <a href=\"https:\/\/www.aol.com\/articles\/why-many-organisations-leaving-x-061047236.html\" target=\"_blank\" rel=\"noreferrer noopener\">local<\/a> <a href=\"https:\/\/www.theguardian.com\/technology\/2024\/mar\/28\/victorian-government-department-quits-elon-musks-x-twitter-department-families-fairness-housing?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">governments<\/a>, and <a href=\"https:\/\/openmedia.org\/article\/item\/were-leaving-x\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">more<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">The news organizations may have had various reasons to leave X, but traffic could have kept them around. For some, like NPR and PBS, the departure was a reaction to Musk&#8217;s decision to falsely label them as &#8220;state-affiliated media,&#8221; a title <a href=\"https:\/\/www.cnbc.com\/2023\/04\/12\/npr-is-first-major-us-news-outlet-to-stop-using-twitter.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">typically reserved<\/a> for mouthpieces of governments that lack editorial independence \u2014 such as Russia and China-based propaganda networks. For others, like Le Monde, it was a reaction to Musk&#8217;s close ties with Trump.<\/p>\n\n<p class=\"wp-block-paragraph\">But it&#8217;s easier to take a stand when you have little to nothing to lose. <\/p>\n\n<p class=\"wp-block-paragraph\">Today, any source of traffic is highly valuable, as publishers deal with shifts in online consumer behavior. <a href=\"https:\/\/techcrunch.com\/2025\/06\/10\/googles-ai-overviews-are-killing-traffic-for-publishers\/\">AI usage is ramping up<\/a>, killing traffic to publishers at the same time that news sites are seeing declining referrals from search engines and Facebook. That&#8217;s left many newsrooms to fold under the financial pressure or conduct layoffs.<\/p>\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Even when a newsletter *does* generate a lot of on-platform discussion because I put more work in, the conversion to off-site traffic is very middling. Maybe 2-3% of the readership for a Silver Bulletin article instead of ~1%. At 538, ~15% of our traffic came from Twitter!<\/p>&mdash; Nate Silver (@NateSilver538) <a rel=\"nofollow\" href=\"https:\/\/twitter.com\/NateSilver538\/status\/2041902901061108059?ref_src=twsrc%5Etfw\">April 8, 2026<\/a><\/blockquote><script class=\"tcembed-script tcembed--twitter\" async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">In Bier&#8217;s debate with Silver, he accused newsrooms of using X wrong.<\/p>\n\n<p class=\"wp-block-paragraph\">Bier <a href=\"https:\/\/x.com\/nikitabier\/status\/2041888338886717617\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">stressed<\/a> that news outlets like The New York Times should be posting in a way to encourage conversation on X&#8217;s platform, not just using X as a news feed to publish a simple headline and a link. Silver, however, pointed out that even when he did the work to generate on-platform discussion, it didn&#8217;t provide much of a lift in terms of traffic to his website.<\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;The conversion to off-site traffic is very middling,&#8221; Silver <a href=\"https:\/\/x.com\/NateSilver538\/status\/2041902901061108059\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">wrote<\/a> on X. &#8220;Maybe 2-3% of the readership for a Silver Bulletin article instead of ~1%.&#8221; By comparison, he noted that Twitter used to send FiveThirtyEight around 15% of its traffic.<\/p>\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">These are the Twitter\/X accounts with the most engagement so far in 2026. I suppose I had some intuition for how bad it was, but jeez, this is what you get when the ecosystem is broken. <a rel=\"nofollow\" href=\"https:\/\/t.co\/zHrS7T0iVD\">pic.twitter.com\/zHrS7T0iVD<\/a><\/p>&mdash; Nate Silver (@NateSilver538) <a rel=\"nofollow\" href=\"https:\/\/twitter.com\/NateSilver538\/status\/2040909183525048638?ref_src=twsrc%5Etfw\">April 5, 2026<\/a><\/blockquote><script class=\"tcembed-script tcembed--twitter\" async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">Even some of Silver&#8217;s detractors seemed to <a href=\"https:\/\/www.garbageday.email\/p\/openai-bought-a-livestream-no-one-watches\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">agree<\/a> with his assessment of X, which he <a href=\"https:\/\/www.natesilver.net\/p\/social-media-has-become-a-freak-show\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">published in a newsletter<\/a>. Namely, X is now dominated by conservative influencers, and many top accounts in terms of engagement are low quality. (For instance, Silver pointed out that the account &#8220;Catturd,&#8221; a right-wing influencer known for <a href=\"https:\/\/www.vice.com\/en\/article\/qanon-john-fetterman-double-conspiracy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">spreading conspiracy theories<\/a>, sees more engagement than The New York Times.)<\/p>\n\n<p class=\"wp-block-paragraph\">Musk, of course, dismissed this analysis, calling Silver&#8217;s data &#8220;bullshit&#8221; <a href=\"https:\/\/x.com\/elonmusk\/status\/2041062056108159242\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">in a reply.<\/a><\/p>\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Nate is posting bullshit<\/p>&mdash; Elon Musk (@elonmusk) <a rel=\"nofollow\" href=\"https:\/\/twitter.com\/elonmusk\/status\/2041062056108159242?ref_src=twsrc%5Etfw\">April 6, 2026<\/a><\/blockquote><script class=\"tcembed-script tcembed--twitter\" async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.niemanlab.org\/2026\/04\/do-links-hurt-news-publishers-on-twitter-our-analysis-suggests-yes\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">NiemanLab&#8217;s own analysis<\/a> involving 18 large publishers&#8217; most recent 200 posts generally supported Silver&#8217;s claims. It found that newsrooms publishing links alongside X posts were seeing poor engagement \u2014\u00a0including on future posts.<\/p>\n\n<p class=\"wp-block-paragraph\">That doesn&#8217;t necessarily mean X is downranking their posts \u2014 the company claims it <a href=\"https:\/\/x.com\/nikitabier\/status\/2040968250604102105\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">stopped doing that<\/a> \u2014 it could just mean that X is not as happening as it was before.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The EFF follows the departure of various news organizations and others who no longer find X a viable source of traffic. <\/p>\n","protected":false},"author":2414667,"featured_media":2573683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tc-featured-article":false,"tc-header-option":"","tc-breaking-news":false,"tc-article-brief":false,"carmot_uuid":"","apple_news_api_created_at":"2026-04-09T21:26:24Z","apple_news_api_id":"df88d1fa-f02e-4517-9e70-27a189e6e34e","apple_news_api_modified_at":"2026-04-09T22:03:18Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/A34jR-vAuRReecCehiebjTg","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"tc_subtitle":"","tc_featured_image_disabled":false,"tc_exclude_from_rss_feed":false,"tc_exclude_from_content_rivers":false,"footnotes":""},"categories":[577030456,577051039,577055593],"tags":[103,49818,599182,292,16489,1700],"tc_region":[],"tc_event":[],"tc_storyline_tax":[],"coauthors":[122771662],"class_list":["post-3111114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-entertainment","category-apps","category-social","tag-news","tag-social-media","tag-twitter","tag-media","tag-publishers","tag-x"],"apple_news_notices":[],"yoast_head":"<!-- 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